Aston Martin

Vanquish Product Training

A key part of a successful launch for the Aston Martin Vanquish would be preparing the global dealer staff to effectively present and explain the model to prospective customers.

We were asked to develop an online solution that would provide practical product information on the new car in a way that would be engaging and effective for the dealers.

Our solution structured the training around the promotional brochure (something the dealers were already familiar with) and used the car as the route into detailed product information. The training was supplemented with the ability for dealers to view the car in all available paint colours and interior trim options – something they found useful when talking with customers.

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With 18 years of experience in delivering business-critical projects for national and global clients, the team at Pivotal Interactive gives you the expertise and creative talent that will enable you to adopt web-based eLearning, training management and configurator solutions with confidence.

If you want to know more about this, or any other project, then please get in touch.

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