Bentley Motors

Car Configurator

We designed and developed the first Bentley Car Configurator in 2003 to support the launch of the Bentley Continental GT.

Over the past 13 years we have undertaken continuous development to add new functionality, reflect the changes in software and hardware standards, new model launches, new brand guidelines and Bentley’s expansion into new markets.

In addition to enabling customers to make an informed purchase decision by visualising all potential colour, trim and option combinations, the system brought consistency to the sales process and increased sales revenue. The robust framework of the system now handles billions of configuration combinations in multiple currencies and is a cornerstone of Bentley Motors’ digital communications strategy.

The public version of the Bentley Car Configurator system can be found at


A suite of eLearning modules designed to provide on-demand access to product information on the Bentley model range for customer-facing personnel across the globe.

Each module combined animations, test scenarios, questions, images and text to provide insight into key product features. These eLearning modules would be used in conjunction with driving experience events, product platform documents and other communication activities to build product knowledge ahead of a new model launch.


A branded online training management system to provide on-demand access to training for all Bentley employees globally.

The Academy enabled Bentley training administrators to create and manage training programmes for employees – the integrated reporting system provided on-demand management data on training progress at an individual, departmental, country, regional and global level.

Want to know more ?

With 18 years of experience in delivering business-critical projects for national and global clients, the team at Pivotal Interactive gives you the expertise and creative talent that will enable you to adopt web-based eLearning, training management and configurator solutions with confidence.

If you want to know more about this, or any other project, then please get in touch.

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