Bosch sells components in the UK through a network of independent ‘OE’ distributors; most of us have a local ‘Autoparts’ shop where we can buy consumables for our car (e.g. windscreen wipers, fan belts, spark plugs etc.). These distributors have free choice over which branded components they stock. Bosch GB wanted to increase the preference for Bosch components with these OE distributors.
This project was part of a marketing campaign to raise awareness of Bosch parts and highlight the commercial and customer benefits of stocking Bosch components.
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