Forest Laboratories

PRODUCT MARKETING FOR COLOMYCIN

Pharmaceutical companies employ an army of medical sales representatives to promote their products with Buyers at healthcare providers.

Often, the time a medical sales representative has with a buyer can be very brief (10-15 minutes). It can be challenging, therefore, to communicate complex aspects of a drug in such a short period of time. We were asked by Forest Laboratories to find an impactful but brief solution to presenting the mode of action and key benefits of their drug, Colomycin, in the treatment of cystic fibrosis.

Our solution would be used as a sales tool by the medical sales representative when meeting with Buyers. We combined 3D graphics and animations to clearly illustrate the drug’s mode of action and its resistance properties compared with drugs from competitors.

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